ask during the moment, not after it
After the wedding, the urgency is gone. People are back at work, they are scrolling through a camera roll of 400 photos trying to find the three they want to send, and the message "hey does anyone have photos from Saturday?" gets two or three replies if you are lucky. The emotional impulse to share fades fast.
During the reception, guests are mid-feeling. They have just watched something that moved them, they are holding the exact device that captured it, and the QR code is right there on the table. The gap between the impulse and the action is three seconds. That is when you catch them. The day after, the gap is three weeks and a forgotten conversation.



